Jeff Lucas

Jeff Lucas is General Manager at Traction Creative Communications. A true strategist at marketing and advertising, Jeff leads, develops and implements marketing programs for celebrated clients like Disney Online Studios Canada, Dole Canada, Suncadia Resort, and BC Government’s Government Communications and Public Engagement. His broad knowledge base and holistic perspective allows him to lead our teams, and ultimately help clients achieve their key objectives with great success. With over 20 years in the industry, Jeff has developed strategic marketing and communications plans for a wide range of companies including BC Lotteries and CP Hotels. Jeff also has experience on the client side, working within the marketing groups of such organizations as GE Capital, Pacific Press Newspaper Group, and Telus (BC Tel).